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 Background
Guy
Laroche
1921
Birth
of GUY LAROCHE in La
Rochelle, France.
1955
He
visits the United States
and learns new Ready-to-Wear
manufacturing methods.
1957
GUY
LAROCHE opens his own
Fashion House, avenue
Franklin
Roosevelt, Paris 8.
60
brilliantly presented
styles turn this young
unknown
into a Great Couturier
overnight and propose
a new kind of
image for women. This
was the Laroche Allure
and the beginning
of huge success.
He
launches stunning colors.
Pink, orange, coral,
topaz,
turquoise.
Amazing cuts and materials,
pleated coats, daring
d?collet?s and plunging
surprise-backs and scoop-backs.
As well as grand evening
dresses and suits with
all-over
embroidery, beading
and sequins.
1961
GUY LAROCHE expands
his Fashion House in
a mansion, avenue Montaigne.
He
launches his first Luxury
Ready-to-Wear Collection
and opens his first
boutique at the same
address.
1966
Launching of the FIDJI
fragrance.
Opening of the first
GUY LAROCHE MONSIEUR
boutique with the brand
new men's Ready-to-Wear.
1972
DRAKKAR
men's fragrance.
1973
Opening
of the second GUY LAROCHE
MONSIEUR
boutique on the Faubourg
Saint-Honor?.
1974
Launching
of GUY LAROCHE DIFFUSION,
the
Fashion House's new
Ready-to-Wear line.
Opening
of new boutiques in
France and abroad.
1982
DRAKKAR
NOIR, launching of a
men's fragrance
line that was to become
an international must
overnight.
July
1985
GUY
LAROCHE is awarded the
Haute-Couture
GOLDEN THIMBLE for his
1985 Fall-Winter Collection.
1987
JACQUES
CHIRAC, then Prime Minister
and
Mayor of Paris, gives
GUY LAROCHE the insignia
of Chevalier de l'Ordre
de la L?gion d'Honneur.
January
1989
GUY
LAROCHE is awarded his
second Haute-Couture
GOLDEN THIMBLE for his
1989 Spring-Summer Collection.
February
17th, 1989
Death
of GUY LAROCHE.
2004
Since
September 1st 2004,
HERVE L.LEROUX
has been designing the
Luxury GUY LAROCHE women
Ready-to-Wear Collection.
Contact
Guy
Laroche
Busarin Treeratpijarn
Assistant manger
129/1 Chongnonthri
Road., Chongnonthri
,
Yanawa , Bangkok
10120
Tel. (02) 2950911-19
, 2954171-80
Fax. (02)2945101
, 2945918
Email: busarin@thanulux.com
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